IFA 2025 is in full swing in Berlin, Germany, with top electronics companies presenting their latest products for the home and personal use. Major brands like Samsung, LG, and Lenovo are showing new devices that focus on artificial intelligence, energy savings, and user convenience. The event, one of the world’s oldest and largest trade shows for consumer electronics, sets the stage for what technology will be available to shoppers in the coming months.
Key Takeaways
- Samsung introduced the ArtFrame TV, which uses AI to generate unique artwork.
- LG revealed a new InstaView ThinQ refrigerator with improved energy efficiency.
- Lenovo presented the Yoga 9i Gen 10 laptop made with recycled materials.
- Philips launched the Hue Secure system, combining smart lights and cameras.
Major Announcements from Berlin
Samsung has expanded its lifestyle TV lineup with the new ArtFrame. This television builds on the popular Frame TV concept. When not in use, it displays high-resolution images. The new model includes an AI Art Generator. Users can give simple text prompts, and the TV’s built-in processor creates custom digital paintings. The ArtFrame uses a ‘Quantum Matte Display Pro’ panel, which reduces glare and has a 144Hz refresh rate for smooth motion. Samsung is a South Korean multinational company known for its electronics and home appliances.
LG Electronics, another major South Korean brand, focused on smart home technology. The company showed its new LG InstaView ThinQ refrigerator. The latest model is 30% more energy-efficient than its predecessor, thanks to a new compressor and better insulation. The InstaView door, which lets you see inside by knocking twice, is now more transparent. The refrigerator also has a ‘Food Freshness AI’ that monitors stored items and suggests recipes to use ingredients before they spoil.
In the computing space, Lenovo introduced its new premium convertible laptop, the Yoga 9i Gen 10. Lenovo, a Chinese technology company, constructed the device’s chassis using 90% recycled aluminum and ocean-bound plastics. It features the new Intel Core Ultra 9 processor and a 14-inch OLED display with a 120Hz refresh rate. The laptop also has a new glass haptic touchpad that provides physical feedback through vibrations.
Philips turned its attention to home security with the Philips Hue Secure system. This system connects new security cameras with Philips’ popular Hue smart lights. If a camera detects motion in a specified zone, it can automatically turn on lights in that area, sound an alarm, and send an alert to the user’s phone. The cameras offer 1080p HD video and are designed for both indoor and outdoor use.
Frequently Asked Questions (FAQs)
Q. What is IFA?
A. IFA, or Internationale Funkausstellung Berlin, is one of the world’s leading trade shows for consumer electronics and home appliances. It is held annually in Berlin, Germany, and serves as a platform for companies to introduce their new products to the public and the media.
Q. What were some other products shown at IFA 2025?
A. Other companies also showed new tech. Sennheiser presented new Momentum 6 wireless earbuds with improved battery life. Jabra introduced a new line of office headsets designed for hybrid work. Several smaller companies also displayed innovations in robotics and sustainable tech.
Q. When and where will IFA 2026 take place?
A. IFA is an annual event. IFA 2026 is expected to take place in early September 2026 at its usual venue, the Messe Berlin exhibition grounds in Berlin, Germany. Official dates are typically announced after the current year’s event concludes.
